VSCO is a term that has been getting a lot of attention lately amongst parents. This Scary Mommy article which takes a candid and comical look at the whole VSCO phenomenon has probably shown up in your social media feed at least once this week. If you’re still not sure exactly what VSCO means, how teens use it, and what we should consider as parents, this article is for you. Spoiler alert: The term is definitely overused, unproductive, and doesn’t need anymore hype.

How do you even pronounce VSCO?

VSCO is pronounced as vis-co. It refers to the VSCO photo app which launched back in 2011.

What does the term “VSCO girl” mean?

According to Dictionary.com, the term VSCO girl is generally used as an insult and refers to a young, usually white woman who posts trendy pictures of herself edited with the VSCO photo app. The term has been a trendy insult and popular hashtag since summer of 2019. There are seemingly never-ending memes and YouTube parody videos poking fun at the VSCO girl. 

What does a VSCO girl usually look like?

A stereotypical VSCO girl would probably be wearing a scrunchie in her hair with a messy bun and Birkenstock sandals on her feet. She would be holding a pricey reusable water bottle and be perceived as seeking attention online. A VSCO girl might be wearing a puka shell choker necklace, an expensive Fjallraven backpack, or a Pura Vida bracelet. 

Doesn’t this stereotype sound exactly like the way I dressed as a teenager back in the 90s?

Why, yes. Yes it does. Your friendship bracelets, high-waisted denim shorts, tie-dyed shirts, and general messy free spirit of the 1990s is today’s ironic VSCO girl.

Click here to continue reading a VSCO guide for parents via Family Education! Learn why VSCO may not be a good thing for your teen.

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